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Most builders think they have a lead problem. They're getting enquiries, but not enough serious buyers. But what’s really missing isn’t demand, it’s a structured sales system that filters, qualifies, and guides the right clients forward.
Inside this blueprint you'll discover...
The sales system professional builders use to attract better-fit clients
Why so many enquiries go nowhere, and how to stop wasting time before quoting
A structured process that keeps you in control from first enquiry to contract
Every builder hits this wall eventually. Enquiries come in, but they're inconsistent, price-focused or never quite the right fit.
Without a clear sales process, you’re left reacting instead of controlling the outcome. That’s why professional builders don’t rely on gut feel or “winging it” in sales. They install a repeatable sales system that does the heavy lifting for them filtering out time-wasters and attracting clients who value quality, not the cheapest price.
The Sales Blueprint for Builders© reveals exactly how they do it, and how you can, too.
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Attract Higher-Quality Leads: Build a sales process that draws in serious buyers before you ever quote.
Control the Sales Conversation: Follow a structured framework so you’re not guessing what to say or when to say it.
Win Work Without Discounting: Position value clearly and stop competing on price.
Create Consistency in Sales: Replace inconsistent sales conversations with a clear, repeatable process your whole team can follow.
For more than 11 years, the Association of Professional Builders (APB) has helped over 11,000 builders across Australia, New Zealand, the United States, and Canada scale safely and profitably.
We’re the team behind:
• Professional Builders Secrets: the #1 International Best-Selling book on running a building company.
• The State of Residential Construction Industry Report (SORCI): the largest benchmarking study of its kind.
Builders trust APB because every system, strategy, and framework we teach was built for this industry, and proven to work inside real residential building companies just like yours.
