Amazon #1 International Best-Selling Book
FREE Book! Professional Builders Secrets
Just cover shipping! (USD$12.95 priority shipping worldwide!)
+ THREE Special Bonuses Absolutely FREE!

“I've been advising the construction industry for many years and often thought why there hasn't been a book containing all the tricks of the trade from a business standpoint, until now. This is a great volume of practical advice that makes total sense to apply immediately, for your own benefit. I'm extremely impressed and will share this far and wide with my network. Especially the professional builders!"

- Jonathan MacDonald, award-winning bestselling author of ‘Powered by Change’ and one of the most in-demand keynote speakers in the world on the topics of change, digital transformation, mindset, innovation, strategy and the future.

What is Professional Builders Secrets? 

It is NOT just another generic business coaching book on how to scale your generic business. 

It is NOT just about generating leads and signing more contracts - yet these secrets will help you to do that and exponentially MORE.

It is NOT about working less hours in your business - yet the things you will learn in this book can help you systemise your building company so it can operate without you MORE than you could ever imagine.

Professional Builders Secrets is a SHORTCUT.

In this book, we’re going to share with you the systems that successful builders across Australia, New Zealand, Canada, and the United States are implementing into their building companies. 

These professional builders are able to generate more leads and close more sales at higher margins, while also improving the client experience.  

Inside you will find the actual systems and processes that we created after working with hundreds of builders in dozens of niches and perfecting what we know works.

You will have access to all the processes that we use to make our builders the most sought-after experts in the industry.




Hurry, This Offer Won't Last Long!

You’re Getting THREE Special Bonuses Absolutely FREE!

We want you to have EVERY advantage in growing a building company by generating more leads, closing more sales at higher margins and while also improving the client experience.

Plus, we want this decision to be a no-brainer for you. That’s why we’re giving you these next THREE special bonuses absolutely FREE for grabbing your copy of Professional Builders Secrets today!

FREE BONUS #1: Online Training Systemising A Residential Building Company
100% Free Online Training Covering How To Become More Organised And Streamline Your Building Company Without Working Longer Hours. 

During This Exclusive Free Training You'll Discover...

✔ how to manage your growing team and keep them aligned without creating a procedure manual with hundreds of dos and don'ts.

✔ how you can systemise your subcontractors.

✔ how a rubber mallet put a dent in America’s car manufacturing industry.

✔ how to get your team to follow the systems and processes you create.

✔ how to build a company that will run without you.

✔ why what builders have been told to do in order to systemise their businesses is all wrong and what you need to do instead.

Webinar Presenter - Russ
Live Coaching Call [NEW]-Feb-03-2023-02-05-45-4563-AM

FREE BONUS #2: Online Training Construction Financials Benchmarks

The Key Numbers You Can Use To Benchmark Your Building Company Against Industry Standards On A Monthly Basis.

Inside You'll Discover...
✔ how to go from low margins and no retained profit in the business, to running a successful building company like the top 2%

✔ how to avoid working for wages and take control of your residential building company

✔ understand the weaknesses in your building company by comparing these 12 KPIs against the industry benchmarks

✔ what 74% of builders are doing to hit their financial targets

✔ the #1 thing you must do BEFORE you increase revenue

✔ [Case Study] How a building company grew too quickly and failed in the hands of a top business coach because they didn’t understand these key metrics.

& Much more!

FREE BONUS #3: Bundle Of Free Resources

Get Instant Access To:

✔ Worksheet For Marketing Your Building Company
✔ Marketing Content Ideas Swipe File

✔ Facebook Advertising Cheat Sheet

✔ Builders’ Qualifying Checklist
✔ Builders’ Sales Blueprint

✔ Objection Handling Cheat Sheet

✔ 90-Day Planning Template
✔ Professional Builders’ Secrets To Increasing Margins

✔ Construction Slot Planner

Copy of 45 (1)

What You're Getting....
Just cover the shipping cost of USD$12.95 worldwide!
PBS Book Bundle (Landscape) (1)

Introducing Professional Builders Secrets -
How Custom Home Builders Can Sign More Contracts at Higher Margins While Delivering a Better Client Experience

Professional Builders Secrets Book
What People Are Saying About Professional Builders Secrets On...
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Inside Of This FREE Book, Here Are A Few Of The Secrets That You'll Be Given For FREE...

Discover how one of our members was able to produce twelve months of high-quality content for less than a few hours of work. APB’s content marketing process is highly leveraged and it protects your time. Inside this book, we detail the exact process you need to follow to get the maximum value out of the content you create. Pg. 14

Discover how a custom home builder signed more contracts in quarter two of 2020 than he had ever signed before. This builder’s business took off in a time when almost everyone else in the industry was struggling—all because of his content marketing strategy. Pg. 21

Discover how a builder’s lead generation went from zero to over two hundred leads per month. While accomplishing those numbers, his advertising spend actually decreased from $30,000 to $21,000. So, he spent less money advertising his building company, but his lead generation absolutely exploded. Pg. 33

Discover how one of our members implemented the 3X3 Strategy and 7-11 Rule, which led to them receiving emails saying “You’re the only builder that we want to deal with. What’s the next step?” pg. 58

Discover the pricing model that has helped hundreds of custom home builders understand what their fixed expenses actually are, what they are likely to be in the future, and how much needs to be added to jobs to ensure an acceptable net profit on every job. Pg. 93

Discover how implementing a construction slot planner changed everything for one of our members. In his own words “It was fantastic because for new prospects, I was able to show how much demand there was for our services, which built trust and allowed me to create urgency for people to take the next step and get moving on the design.” Pg. 99.




Time Is Of The Essence…

Here's why...
We've only printed a few thousands copies of this book, and when they're gone... well, they're gone! 
If this page is still here, then the offer is live. 
But we reserve the right to pull it down at any time.

Here’s Our Guarantee…

We 100% guarantee that you'll love this book, or we’ll return your shipping fee and let you keep the book anyway. That's right. You don't even have to send anything back. Just email us and we’ll give you back your money with no question asked. Sound fair?

This Is Truly A Limited Offer,
So Claim Your FREE Copy Now Before They're All Gone... 

Thanks for taking the time to read this letter and we look forward to hearing from you soon!

Order your FREE book +          USD$12.95 Shipping!


Russ Stephens
The Association of Professional Builders

Team Profile Pics - Red Border (22)

Sky Stephens
The Association of Professional Builders

P.S. In case you're one of those people who just skip to the end of the letter, here's the deal:

We’re mailing you a 124 page book, "Professional Builders Secrets  - How Custom Home Builders Can Sign More Contracts At Higher Margins, While Delivering A Better Client Experience" for FREE (Valued at USD$15.95).  Yes, this book is free, and all you pay is shipping (USD$12.95 worldwide!)

There's no catch... no gimmicks... 

In fact, if you don't love the book - we’ll even refund your shipping costs (and you don't have to ship the book back.)

So, click the button below to get your FREE copy now. You won't regret it.



“I have followed Russ and Sky for years now and can honestly say that this is the most comprehensive guide of the things they preach and teach. It puts every idea in a linear format that is easy to follow and implement. They even provide the tools to work it out. It works and my business has grown as a result of these principles."

- Robert Carroll, NAHB nominees committee member and construction company owner.