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Why Your Numbers Look ‘Good’ But Your Bank Account Tells a Different Story

February 4, 2026 - 3:00 PM (CST)
February 5, 2026 - 7:00 AM (AEST)

Do your numbers say you’re doing well but the bank account tells a different story?

This expert panel with Russ Stephens and Sarah Biben, explores what the most profitable builders do differently; from how they price, to how they structure costs, to how they measure real performance week to week.

If your profit still feels fragile, even when the top-line numbers look strong...

This session will show you why!
HOSTED BY
APB & BUILDERTREND

Free Online Training

MEET THE EXPERTS
Russ Stephens
Russ Stephens
Co-Founder at APB

Russ Stephens is Co-founder of the Association of Professional Builders (APB), a leading business coaching service for home builders in the United States, Australia, New Zealand, and Canada.

Russ is a data analysis expert who has introduced data-driven decision-making to the residential construction industry and co-authored the Amazon #1 International Best-Selling Book Professional Builders Secrets.

 

Sarah Biben
Sarah Biben
Director of Product Design at Buildertrend

Sarah Biben is the Director of Product Design at Buildertrend, where she works closely with builders, product teams and engineers to design workflows that connect financials with day-to-day project management, helping builders stay informed, reduce risk and make confident decisions.

Through years of direct collaboration with builders, Sarah has developed a deep understanding of where financial uncertainty creeps in during a project, and how better-designed systems can eliminate blind spots.

 

During this session, you'll:
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Learn the difference between on-paper profit and real, bankable profit.
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Understand why owner drawings, team structure, and financial visibility matter more than “just winning more work.”
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Walk away with clearer benchmarks and financial habits used by builders who pay themselves well.
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Why Your Numbers Look ‘Good’ But Your Bank Account Tells a Different Story
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