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Why Builders Are Drowning in Software And Still Doing Things Manually

February 11, 2026 - 3:00 PM (CST)
February 12, 2026 - 7:00 AM (AEST)

Builders didn’t adopt tech to spend more time managing it. But that’s exactly what’s happening.

With separate tools for quoting, scheduling, site updates, selections, and safety, most builders are stuck re-entering data, chasing updates, and plugging gaps with texts and spreadsheets.

In this expert panel, Rick Moore (Executive Business Coach at APB) and Mitch Kasselman (Founder at Ressio Software) unpack what the latest data reveals about tool overload and how the most efficient builders are simplifying their tech stack to save time, reduce risk, and lead with clarity.

If your systems feel disconnected or your team still defaults to manual workarounds...

This will show you what to fix and where to start!
HOSTED BY APB & RESSIO

Free Online Training

MEET THE EXPERTS
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Rick Moore
Executive Business Coach at APB

Based in Calgary, Alberta, Rick Moore is an Executive Business Coach at APB with a four-decade career leading transformative growth across financial services, private equity, and fintech. He’s the former CEO of the Canadian division of the world’s largest business coaching company, where he drove impressive national expansion. He also co-founded a private equity firm, spearheading acquisitions that earned industry recognition.

Outside of coaching, he’s a CEPA-certified exit planner, published author, speaker, and judge for the Canadian SME Business Awards. 

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Mitch Kasselman
Founder at Ressio Software

Mitchell Kasselman is a visionary leader in the construction technology space, serving as the CEO and Founder of Ressio, the industry's most intuitive and cutting-edge construction management software.

Before founding Ressio, Mitchell played a pivotal role in helping small contractors grow their businesses at ServiceChannel and provided strategic consulting to Fortune 500 companies at McKinsey & Company. In his free time, he enjoys planning his future home, delving into the latest advancements in Artificial Intelligence, and spending his fall Saturdays watching Michigan football.

During this session you'll learn:
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What the data says about tech fatigue in growing building companies
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How fragmented systems are costing you time, accuracy, and momentum
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The difference between using more tools and building better workflows
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How top builders consolidate their stack without losing control
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A smarter approach to tech adoption that reduces friction across your team
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